FC Analytics provides artificial technology (AI), data mining and machine learning services for FC Global's programs. These services are also provided to public relations, investor relations, marketing and advertising firms and agencies.
Data mining isn't a new invention that developed with the digital age. While the concept has been around for over a century, it generated attention in the 1930s.
One of the first recorded instances of data mining occured in 1936 when Alan Turing proposed a universal machine that could perform computations similar to those of modern-day computers.
Since the late 1930s significant advancements have been made. Data mining is the process of analyzing massive volumes of data to determine business intelligence that can be utilized. As a subset of computer and data science, data mining derives is name due to the similarities between searching for valuable information in a large database and "mining a mountain for ore." They both share a common element, sifting through tremendous amounts of data to find hidden value.
Today, FC Analytics harnesess aritificial intelligence, data mining and machine learning to target appropriate distribution for its various marketing programs, including:
Each of these marketing programs is focused on obtaining exposure for featured companies that have specific business or financial objectives.