top of page
"Strategy doesn't exist without tactics"
Jeffrey Friedland
Jeffrey Friedland headshot.jpg

Jeffrey Friedland,  CEO 

About FC Global

FC Global Strategies has a long history of enabling  privately-held and publicly-held businesses globally to achieve their business and financial objectives. 


Over the decades, FC Global Strategies and its principals have assisted hundreds of companies and projects in the United States, Spain, Morocco, Israel, Germany, China, Canada, Hong Kong, and Brazil with their business development, corporate finance strategies, and cross-border objectives.  ​

FC Global Strategies and its principals have also assisted dozens of companies with their going-public strategies, including stock market listings in the US, UK and Germany.  Some of these were underwritten initial public offerings (IPOs), others were reverse mergers or reverse takeovers (RTOs), while others were direct listings.


FC Global Strategies LLC, also sponsors industry-specific websites and "AI Connect Marketing Programs":


Senior Management

Jeffrey  Friedland

Jeffrey Friedland, CEO

US-based Jeffrey Friedland was the chief executive officer and a director of a NASDAQ-listed financial services company, a director of a Nasdaq-listed agribusiness company, a director of a New York Stock Exchange-listed company, and the chairman of the supervisory board of a Hong Kong-based company on the Frankfurt Stock Exchange.  He was the producer and host of Moneytime, a weekly show featuring interviews with CEOs of Nasdaq-listed companies, which was aired on Financial News Network. Financial News Network was purchased by NBC and renamed CNBC. Mr. Friedland also had a joint venture to produce video infomercials with a direct response advertising agency subsidiary of London-based Saatchi & Saatchi. At the time Saatchi & Saatchi was the world's largest advertising agency.  From the late 1990s until 2007, his company, FC Global Events was America's largest sponsor, based on number of events, of financial and investment events in key cities located throughout the US.  In 2006, FC Events sponsored over 230 live events including major conferences in New York, Atlantic City, Las Vegas, and New York. FC Global Events also sponsored luncheons in key cities located throughout the US. This firm was purchased by an Atlanta company in 2008. Also, from the late 1990s until the global financial crisis in 2008, his firm, Friedland Capital had an office in Beijing focused on enabling Chinese companies to access foreign capital and business connections.  During that same period, Mr. Friedland also assisted Brazilian companies with their cross-border objectives. Mr. Friedland was an owner of two retail cannabis stores and a grow facility in Colorado, a founder and CEO of a publicly-traded cannabinoid research company, a founder of Israel Plant Sciences - an Israel-based company focused on plant breeding and genetics, a founder of a manufacturer and marketer of CBD products, and an early investor in three Canadian cannabis licensed producers all of which became publicly-traded. Mr. Friedland is also of an inventor of an issued US patent for the "Methods and compositions of treating dystrophies and myotonia" with a formulation consisting of cannabinoids and terpenes. He has been featured or quoted in numerous publications including the Wall Street Journal, Reuters, the New York Times, Bloomberg Television, USA Today, Verslo Zinios (Lithuania), Vercernji (Croatia), International Business Times, the South China Morning Post, the Guam Daily Post, the Forward, the Jewish Week, Quartz, the Jakarta Globe, Israel Daily Television, Breitbart, and Forbes. Mr. Friedland hosts video interviews for FC Global Strategies' sponsored websites and marketing outreach programs: Business Connect Insider Cannabis and Hemp Insider Medical and Pharma Insider Emerging Technology Insider Mr. Friedland has been a speaker or panelist at conferences and events throughout North America, Europe, the Middle East, and Asia. Mr. Friedland is the author of two books, All Roads Lead to China - An Investor Road Map to the World's Fastest-Growing Economy, and Marijuana: The World's Most Misunderstood Plant. (Both books are available in print and Kindle editions at Amazon.) As a staunch advocate of entrepreneurship, Mr. Friedland's focus has been on enabling entrepreneurs to achieve their dreams, whether they're a start-up, early-stage company or established and growing company. Tel. +1 646 450 8909 Email

bloomberg link china 325.jpg

Jeffrey Friedland (far right) as a panelist at a Bloomberg sponsored conference in London.

Bob Hoban and Jeffrey Friedland.png

Jeffrey Friedland (left) in a video conversation with Denver lawyer, Bob Hoban.

Ross Swan.jpg

Ross Swan, Managing Director - Asia-Pacific 

Singapore-based Ross Swan has an extensive corporate finance and business advisory background. He has extensive contacts throughout the Asia-Pacific region.    He has been a perceptive consultant with broad experience in varied industries worldwide, including  financial services, oil & gas and engineering. His  background includes State Manager - Queensland Operations at Royal and Sun Alliance Financial Services,  various management positions with Scottish Amicable Life Insurance, and National Australia Bank.   Mr. Swan has a Graduate Diploma - Business Education from the Queensland University of Technology and a Master of Science from the University of Leicester. Tel. +65 9181 9472 Email

Ross Swan  

Friedland at a Canadian Grow Facility in 2015.jpg

Jeffrey  Friedland at a cannabis grow facility in Ontario, Canada.

FC Office in Beijing.JPG

Jeffrey Friedland at his office in Beijing in 2007.

David Krutonog.jpg

David Krutonog

David Krutonog, Managing Director - Middle East and Eastern Europe

David Krutonog, originally from Kyiv, Ukraine is based in Tel Aviv, Israel. He has years of experience, including product marketing and consulting. Mr. Krutonog has created and executed go-to-market strategies for SaaS, mobile apps, FoodTech, EdTech, FMCG, HoReCa, Retail, and the events industries. He has assisted B2B, B2C and B2B2C companies with their objectives, in the United States, USA, Europe, Israel, and Ukraine. including international enterprises including Proctor & Gamble. He has launched campaigns in various marketing channels: Facebook, LinkedIn, Google, Twitter, Pinterest, G2, e-mail, SMM, CRM, in-app, in-store, and offline. Tel. +972 50 974 3429 Email

claudio hebling.jpeg

Claudio Hebling

Claudio Hebling, Managing Director - Latin America
Brazil-based Claudio Hebling has an extensive entrepreneurial and business advisory  background.  These include structuring and restructuring companies and divisions for over twenty years. L

His goal is to continue a professional growth, leading companies, with performance oriented approach.

Mr. Hebling's specialties including funding businesses, supply chain, production, inventory, storage and quality, 

Tel.+55 19 993777 7482
Jeffrey Friedland with colleagues in China.JPG

Jeffrey Friedand celebrating the completion of a transaction in Beijing in 2008..

Jeffrey Friedland at CannaTech event in Tel Aviv.JPG

jeffrey Friedland as a panelist at a cannabis event in Tel Aviv.

Photo Cowen Cannabis Colloquium.JPG

Jeffrey Friedland as a panelist at a Cowen & 'Co sponsored financial event in New York.

Jeffrey Friedland with Professor Raphael Mechoulam of the Hebrew University in Jerusalem.j

Vincent Paul Joseph

Vincent Paul Joseph, Managing Director - Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka

India-based Vincent Paul Joseph has an extensive experience in corporate information technology, Project Management and business advisory background. He has extensive contacts throughout South Asia and also in the Global markets like Germany, USA and Middle East (UAE) regions.
He has been a management consultant with broad experience in varied industries worldwide, including Manufacturing, Information Technology, Renewable Energy sectors.
His  background includes Regional Director - Information Technology, ERP, Business Consulting, Sustainable Industry 4.0, Augmented Reality with various management positions with Intex Consulting GmbH, Sage marketplace technologies, USA, Pentafour Technologies, Singapore. RE’FLEKT, Germany
Mr. Joseph has an Electronics and Communication Engineering Background and a Post Graduate Diploma in Business Management.
Tel. +91-962 620 9090

Jeffrey Friedland with Professor Raphael Mechoulam of the Hebrew University of Jerusalem. Considered the godfather of cananbinoid reesearch, Mechoulam discovered the cannabinoid THC in  the 1960s. 

Jeffrey Friedland's book, All Roads Lead to China 

contact us.jpg
bottom of page